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Victor

Strawberries

Victor is a short-day (June-bearing) cultivar producing large, exceptionally firm fruit that resists postharvest handling damage. It performs best when fall-planted, with production concentrated in the shorter days of spring and fall, and yields about twice as much as Chandler. The variety does better under organic than conventional management, has good resistance to Fusarium wilt, and is moderately resistant to Phytophthora crown rot (moderately susceptible to Verticillium wilt and charcoal rot).

  • Season: Fall 2026, Spring 2027
  • Bearing: Day-Neutral
  • Hardiness Zones: 4–9
  • Berry Type: Strawberries

Price range: $34.00 through $549.00

$34.00

In stock

$34.00

In stock

$54.00

In stock

$54.00

In stock

$109.00

In stock

$109.00

In stock

$399.00

In stock

$399.00

In stock

$549.00

In stock

$549.00

In stock

Shipping times ·Fall orders: Mid October – December 15Spring orders: January 15 – June 1Dormant crowns ship at your zone’s planting window.

Ordering 10,000+ for a commercial field? Request wholesale pricing →

Sweetness that doesn't quit in July

Why growers keep coming back

Most strawberries give you three good weeks. ION gives you a season. Released by the University of California breeding program, it’s a true day-neutral — it sets fruit on day length-independent cycles, so a spring planting keeps producing large, deep-red, high-sugar berries from early summer until frost shuts it down.

The fruit is what made ION famous: long conical berries, firm enough to hold in the fridge for a week, sweet enough that farmers-market growers price them above their other varieties. It’s also the variety the greenhouse and hydroponic industry standardized on — if you’ve eaten a premium winter strawberry, there’s a good chance it was an ION.

Ours are different in one way that matters: every crown is certified organic. Grown near Mt. Shasta in soil disinfested with steam and biology instead of chloropicrin, dug dormant, cold-stored, and shipped at your planting window.

Trim expectations, not blossoms-forever: pinch the first flush of flowers after planting and ION repays you with bigger plants and heavier picking from midsummer on. Growing guides
Bearing
Day-Neutral
Hardiness zones
4–9
Harvest
Early summer to frost
Fruit
Large, conical, firm, high sugar
Spacing
12" apart, rows 3–4' [confirm]
Sun
Full sun, 8+ hours
Ships as
Dormant bare-root crowns
Origin
UC Davis breeding program
Certification
CCOF certified organic

Will it grow where you live? Hover your state.

Enter your ZIP code to confirm these will grow in your area

State-level check — for your exact zone, see the USDA lookup.

1

Plant

Soak crowns 20–30 minutes, set the crown at soil level — never buried — 12″ apart.

2

Water

Keep new plantings evenly moist for the first month; drip irrigation once established.

3

Feed

Compost at planting, then a balanced organic fertilizer as flowering ramps up.

4

Pinch & renew

Pinch the first blossoms, remove runners you don’t need, renovate the bed each year.

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